Mission
“New trends that will change the world.”
This mission includes the following three goals.
1. Provide new and unique value that has never existed before.
2. Provide impactful services that change the times.
3. Become a global venture active on a global scale.
At BUYMA, people can “buy” global fashion and “change” fashion around the world*. At BUYMA TRAVEL, people can “buy” travel experiences around the world and “change” the world of travel. BUYMA.US is starting to grow, mainly in the Americas. These services reflect our aspiration, which has continued since our founding in Japan, to become a successful global venture.
Note: In Japanese, the words for “buy” and “change” are pronounced the same.
Vision
“Specialty” Marketplace
Enigmo’s new “Specialty” Marketplace is different from conventional markets in terms of both “things” and “people”.
As for “things”, conventional markets deal with all types of products and do not provide detailed support for product selection, evaluation, UI / UX, etc. Our “Specialty” Marketplace, however, focuses on a few specific categories for greater reliability, ease and safety.
As for “people”, traditional markets don’t let individuals sell, thereby limiting the buyer’s choice. Enigmo’s “Specialty” Marketplace removes this barrier to let both corporations and individuals do business utilizing a variety of expertise. This results in a richer, more up-to–date lineup than anywhere else.
Our new market delivers greater “freedom of choice”. When you find something wonderful, you can share it with others. We make it possible to sell from anywhere in the world, and this helps you earn money. You can use your fashion sense to make others happy while also making a living. It’s a new way of life for those who sell.
The world is full of wonderful things and you can discover this the first time you visit our market filled with diverse choices in various styles. You’ll learn new things and can choose whatever excites you. We’ve unleashed the shopping experience for buyers.
Through “Specialty” Marketplace, Enigmo is creating a new trend that will change the world.
Values
“Self-Starter”
“Outperformer”
“Team Builder”
Enigmo members pursue our vision and challenge ourselves to realize our mission by valuing and acting in accordance with the following three value standards.
Self-starter
People who find their own goals, pull the trigger, and push forward without being influenced by others or the environment.
Outperformers
People who develop their strengths and exceed common sense, limits, and expectations.
Team BuilderPeople who can contribute to team building on a day-to-day basis and team performance on a practical basis.
